SIMPLEX LIEBHERR SINGAPORE PARTNERSHIP
1st October 2007
1st October 2007 – Simplex is proud to announce a new strategic partnership with Liebherr-Singapore. As part of this partnership, Simplex will be the exclusive distributor of the Exquisite brand of Freezers, Display Chillers and Barrique Wine Chillers in Singapore. The entire sales operations, marketing and logistics, as well as warranty services for the Exquisite brand of equipment will also come under the Simplex umbrella.
The Exquisite brand of equipment serves to complement Simplex’s existing product range and allows us to extend yet another line of quality equipment to our customers, while strengthening our position as the leading one-stop solution provider in the F & B industry.
Group General Manager of Simplex, Mr. Benjamin Lim, is very excited about this new partnership, as taking up this exclusive distributorship evidently demonstrates Simplex’s constant efforts to innovate and widen our current market reach. This partnership also brings to the table an existing business with major accounts like Coca-Cola, Unilever and Nestle, while the wine coolers are also an extension to existing and new customers, and also open a totally new avenue to the retail market through credit card and other promotions.
This new alliance between Simplex and Liebherr-Singapore promises exciting developments on the horizon for the commercial kitchen equipment and retail customers. By integrating Liebherr-Singapore’s strength in terms of manufacturing facilities and Simplex’s strong brand name in the Singapore market as well as extensive service network, this partnership brings the best of both worlds to the customers.
About Simplex
Simplex was founded in 1972 and has been a leading commercial kitchen equipment distributor in Singapore for the past 35 years. In recent years, it has undergone a very exciting reinvention of its branding and has created waves at both local and regional trade shows with its innovative and unique approach to sell business concepts to customers, instead of just equipment and raw materials. Simplex has a strong presence in the Asia Pacific region, with operations in Singapore, Malaysia, Vietnam, China, Hong Kong, Indonesia and Myanmar. The numerous premier brand manufacturers that Simplex works with includes the following: Manitowoc, Winston, Roundup, Pitco, Amana/Menumaster and Taylor.
About Liebherr-Singapore
Liebherr-Singapore is part of the Liebherr Group, which is one of the world's leading manufacturers of construction and earth-moving equipment, and it is a family-owned business which was started more than 50 years ago. Over the decades, it has grown steadily into a group of over 100 companies with established operations all over the world, employing more than 22000 employees. Exquisite Products Manufacturing Sdn Bhd, a reputable name in the refrigeration manufacturing industry, was acquired by the Liebherr Group on 1st January 2007
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